Max Azria Campaign Ad
Herves Leger Campaign Ad
Max Azria was looking to expand beyond their traditional photo based campaigns for their lines and hired JStrike Studio to create videos that would air in-store as well as on the fall line’s sites.
Working with the campaign art directors for Max Azria & Herve Leger, we came up with the strategy of shooting the videos concurrently with the campaign photo shoot. In both videos, we used the photographers and fashion shoot as part of the video and for Herve Leger we created an animated version of the iconic square logo that’s used by the company to this day.